The Florida Bar Entertainment, Arts and Sports Law Section

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Topic: Sports Law
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American Needle v. National Football
on Monday, April 27, 2009 - 03:05 PM Posted by: Admin
Sports Law
By Brooke A. Wiener, J.D.
West Palm Beach, FL

The Court of Appeals for the 7th Circuit has affirmed, in an antitrust case, that the exclusive licensing of all professional football teams marks to one vendor is not a violation of the Sherman Act.

NFL Properties is an unincorporated organization of 32 separately owned teams. Each team owns its own trademarks - team names, logos, slogans, etc. In 1963, the NFL created NFL Properties, Inc., a corporate entity to (1) develop, license, and market intellectual property that the teams owned, such as their logos and trademarks; and (2) "conduct and engage in advertising campaigns and ventures on behalf of the NFL and [its] member teams."

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